September 22, 2014

Bradford to represent King Features in India

King Features, worldwide licensor of Betty Boop and Popeye among other properties, announced the appointment of Bradford License India as its agent for India, effective immediately. Bradford will develop programs for King’s brands, including Popeye, Olive Oyl, Betty Boop and the Phantom in key categories such as appa...

By Shipra

King Features, worldwide licensor of Betty Boop and Popeye among other properties, announced the appointment of Bradford License India as its agent for India, effective immediately. Bradford will develop programs for King’s brands, including Popeye, Olive Oyl, Betty Boop and the Phantom in key categories such as apparel and accessories, back to school and stationery and gifts within the unique framework of the Indian market.

“We are very pleased to welcome Bradford to our network of licensing agents around the world,” said Cathleen Titus, Vice President of Licensing for King Features. “India is becoming an increasingly important marketplace and the Bradford team brings enthusiasm and creativity combined with in-depth knowledge of the retail environment.  We anticipate significant growth of our licensing program in the region in 2014 and beyond.”

“We look forward to working closely with the business and creative teams at King Features,” said Chitra Johri, VP at Bradford.  “We are confident we will be able to create fully integrated and innovative programs that will grow the business for King’s classic properties.

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