Bradford License India to represent pop artist Romero Britto in India

September 7, 2016 | 6:46 am

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Bradford License India has got the Indian representation for the popular Brazil-born and Miami-made international artist Romero Britto.

Making his grand foray in India, Britto is all set to lend his pop sensibility to some out-of-the-box collaborations. Britto is known to be an artist that uses vibrant, bold and colorful patterns to reflect his optimistic view of the world around him.

Bradford License India is seeking new licensing and merchandising partners in categories including collectables, plush, apparel and accessories, home and room décor, personal care and tech accessories.

Targeting a much wider target group, from preschoolers to teenagers, Britto as a brand features strikingly bright designs that are bold and vivid in colour and embodies various moods of happiness, friendship, and solidarity. As said, his designs bring Miami to you, no matter where you live.

“We are so excited to represent this internationally acclaimed artist in India. I feel that the look and feel of Romero Britto as a brand would accentuate the synergies of India which is known for its fondness towards colours,” said Chitra S. Johri, Director of Bradford License India.

Caroline R. Cardenas, Vice President – Licensing for Shriver Art, the exclusive licensing agent for world renowned pop artist Romero Britto added, “The BRITTO licensing program has aligned Britto with 50+ major corporations and internationally recognized organizations and has been very successful. My vision has always been that art is too important not to share and licensing has helped me achieve that.”

“They (Bradford License India) will be exposing the world of India to my artwork, and I couldn’t be more excited,” she added.

Shriver Art oversees all special projects and concept store expansion for the artist, on a global level. Caroline joined Shriver Art from a wholesale background, where she was a representative for multiple fashion brands.

The artist catapulted to fame in 1988 when his art was chosen for an Absolut Vodka art campaign. Since then he has completed other corporate works including the ones for the 2016 Presidential campaign of governor Jeb Bush as well as for Monsanto, Bain Capital, Movado, Philip Morris, Academi (formerly Blackwater), Disney, Enrico Coveri, Pepsi, the United Nations, BMW and Royal Caribbean Cruises. He was also appointed the global ambassador for the Rio 2016 Olympic Games.