Following the huge success of the licensing program of colorful toons in the French speaking part of Switzerland, J&V Global has set Indian market on its radar, and has joined forces with Bradford License India. BLI - the India based licensing arm of Bradford Licensing LLC and Franchise India and supported by LIMA, will represent J&V Global’s mascot Jaune & Vert for various categories including apparel & accessories, publishing, gaming & new media, toys, novelties and stationary. J&V Global has produced and retailed over 30 references (greeting cards, tea bags, mugs, keychains, wax tealights and more) across French-speaking part of Switzerland. The characters Jaune & Vert wereborn out of necessity when Christian Zilocchi, owner, J&V global needed to illustrate one of his projects. In March 2011, Jaune & Vert welcomed a new friend little pink Rosalee. Published for the first time in the French speaking Swiss magazine “La Forêt” (The Forest), the toons are now used for merchandising products such as tea bags, mugs, hooks, etc. As a part of alliance, BLI will design the licensing program for the toons and support the brand to find ideal partners for retail program.
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