BoxLunch and Marvel announced the launch of the Marvel Eat the Universe collection, an exclusive range of merchandise inspired by the iconic characters of the Marvel Universe and the unique dishes brought to life in Marvel’s popular YouTube series. Hosted by celebrity chef Justin Warner, Marvel’s Eat the Universe cooking show invites special guests to craft one-of-a-kind meals and recipes that leverage the brand’s coveted personas and stories. Pop culture retailer BoxLunch teams with Marvel to debut the Eat the Universe line this summer at BoxLunch stores and BoxLunch website.
Paul Gitter, SVP, Marvel Licensing, said, “Eat The Universe is part of our effort to further position Marvel as a must-have lifestyle brand that’s relevant to a wide range of fans, families and interests. Whether it’s a Marvel Super Hero inspired recipe, kitchen product or even a collectible to spice up your room, the BoxLunch collection has everything needed for finding your culinary power.”
Fandom and foodie culture collide as this collection presents the best of both worlds, featuring some of our favorite Marvel Super Heroes in fun, food-styled artwork and shapes across the line.
Justin Warner, Executive Chef, Eat The Universe, stated, “As a Marvel super fan having the opportunity to create inspired meals and recipes for millions around the world to see has been a dream come true. I’ve test driven the BoxLunch line and am really impressed with the functionality, style and performance. It’s definitely the ultimate go-to for Marvel fans of all ages.”
The Marvel Eat the Universe collection launches today at BoxLunch/EatTheUniverse with select home goods and apparel items while additional styles will release online and in-store in the coming weeks.