Hasbro has appointed Black White Orange Pvt. Ltd. as their licensing agent for India to bring its consumer products programme to life for the company’s lifestyle brands, including Nerf, My little Pony, Play-Doh and Monopoly. Black White Orange will work towards expanding the licensing programme for Hasbro, centric to apparel, accessories, promotional licensing, sporting goods and more. The agency plans to propel the brand further by focusing on upcoming festive season. “We could not be more thrilled to be entering the exciting and vibrant market that is India and having the opportunity to delight families across the country with our portfolio of lifestyle brands,” says Casey Collins, Senior Vice President and General Manager of Global Consumer Products, Hasbro, Inc. Hasbro, Inc. is an American worldwide toy and board game company. It is the largest toy maker in the world in terms of stock market value, and third largest with revenues of approximately $5.12 billion. “Hasbro and the portfolio of its brands have been legendary in the consumer products space. We at Black White Orange are extremely honored and excited to work on these properties and take them into the homes of all the fans who are currently consuming or have grown up with these brands in India,” said Black White Orange Brands founder, CEO Bhavik Vora.
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