B.L. Agro Industries Limited has launched limited-edition packs of its flagship mustard oil brand Bail Kolhu kachi Ghani oil, featuring Gangs of Wasseypur trio, available online at Nourish Store. With the new signature packs, the 50-year-old brand aims to tap into the loyal fan base of the three remarkable actors, Manoj Bajpayee, Nawazuddin Siddiqui and Pankaj Tripathi, who have made a mark for themselves with very humble beginnings, much like the brand itself.
Speaking on the launch, Ashish Khandelwal, Managing Director, BL Agro Industries Ltd, stated, "With the limited edition packs, we aim to celebrate the iconic brand image and give back to our loyal customers and foster affinity with the fanbase of the Gangs of Wasseypur trio. Over time, Bail Kolhu has been able to gain a leading position in the industry through decades of hard work and determination, qualities that resonate with the lives of its brand ambassadors."
With the new signature packs, FMCG company is running a ‘Meet and Greet’ contest and offering attractive discounts on Nourish online Store with a coupon code.
Launched about 50 years ago, Bail Kolhu enjoys strong brand loyalty and is a preference for millions of homes today through its consistent quality over the years. With its sales touching around 15 million bottles per annum, the brand has a strong presence in UP, Uttarakhand, Delhi NCR, Haryana, Punjab & Rajasthan, and plans to expand to MP, Chattisgarh, Bihar, Jharkhand, West Bengal, and Gujrat in the near future.