Beyonc to launch sports brand with Topshop

Pop star Beyonc has teamed with Topshop's Sir Philip Green to launch a new fitness brand - Ivy Park.The Ivy Park collection will sell through 12 retail partners in more than 50 countries from Apri...
Beyoncé to launch sports brand with Topshop

Pop star Beyoncé has teamed with Topshop's Sir Philip Green to launch a new fitness brand - Ivy Park. The Ivy Park collection will sell through 12 retail partners in more than 50 countries from April 14th, and will be available in the UK at Topshop, Selfridges, JD Sports and Net-a-Porter. The collection spans leggings in three rises, crop tops, drop arm tees, sweatshirts and technical jackets. "I have always loved TopShop for their fashion credentials and forward thinking” said Beyonce. Sir Philip Green added, "We have been looking at this category as fashion inspired fitness develops, and know that this is right in our customers' heartland. Creating a partnership with Beyonce?, one of the most hard-working and talented people in the world, who spends many hours of her life dancing, rehearsing and training is a unique opportunity to develop this category." In an introductory video, Beyoncé opens up about her connection to exercise on a physical and mental level: "I would wake up in the morning and my dad would come knocking at my door, and tell me it's time to go running," she says. "I remember wanting to stop, but I would push myself to keep going."

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