Dialogues such as Zero bhi bade kaam ki cheez hoti hai’, and ‘Aaye toh the sharafat se ... lekin jayenge toh dhoom machake’! that stole a million hearts are now up for grabs on tees at the YRFStore on FREECULTR Express. FREECULTR Express, the premium lifestyle digital platform has announced a partnership with India’s premier film studio YRF. The online tee store has gone live on June 5, 2015 fans an opportunity to own their most treasured memories from their favourite movies across genres. About the association, Manan Mehta, VP Marketing and Merchandising, Yash Raj Films said, "Our audience loves the movies we make and our attempt as YRF Merchandise is always to give them a complete experience of brand YRF. For the audience, T-shirts are an extension of their personalities and these designs mean different things to different people—to some it's a work of satire, and to others it's a tribute, and for some it is their way to hold on to a piece of movie that they can take home. And in FREECULTR, we have found that right partner and platform to reach out to our audience and serve them better.” Speaking on the partnership, Sandeep Singh, CEO and Co-Founder of FREECULTR said “We at FREECULTR are thrilled to bring to our customers an opportunity to re-live the favourites moments. Bollywood in India has always been larger than life and now FREECULTR through its platform – FREECULTR Express, is offering the fans to wear this attitude. We are honoured to have a prestigious brand like Yash Raj Films coming on board with us!” The YRFStore will feature some of the most popular screenshots, characters and dialogues on tees across eras and genres. From the all-time favourites like Dilwale Dulhaniya Le Jayenge and Dil Toh Pagal Hai to recent blockbusters like Dhoom 3, these tees have everything that resonates with GenX. The T-shirts will be available at http://www.freecultr.com/store/yrfstore and have designs for both men and women. They come under 2 variants – the Casual wear and the Active Wear, both being a blend of Cotton and Polyester fabrics. This gives the tees a more natural feel and matt look, while retaining the vibrancy of its colours.
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