Being Human makes its debut in Varanasi and Jalandhar

Being Human, the licensed clothing line of Being Human Foundation, has recently added 2 stores to their portfolio in Varanasi at JHV Mall and Curo High Street in Jalandhar under their global licensing...
Being Human makes its debut in Varanasi and Jalandhar

Being Human, the licensed clothing line of Being Human Foundation, has recently added 2 stores to their portfolio in Varanasi at JHV Mall and Curo High Street in Jalandhar under their global licensing partner Mandhana Industries Ltd. With this launch, Being Human has 17 franchise stores and 25 company stores. With their aggressive expansion strategy the brand has launched stores in cities like Hyderabad, Mohali, Jaipur, Kolhapur, Lucknow, Rajkot, Kota this year. The new stores in Varanasi  and Jalandhar are spread across 1,000 sq ft and 1,300 sq ft respectively and  boast wide assortment of apparel and accessories for men and women. The store décor exhibits warm and earthy vibes with the lights adding glamour element to the displayed collection. Being Human, the fast moving brand is known for its close connect with charity, where the royalties from the brand support the education and healthcare initiatives of Being Human – The Salman Khan Foundation. The stores in Varanasi and Jalandhar showcase the Autumn Winter 15 collection for men and women in the brand’s signature style, which consists of fabric and styling patterns inspired by international fashion trends with more style options in trending categories such as joggers, leather jackets, shirts and leggings. Laying emphasis on expanding through franchise model, Kunal Mehta, VP – Marketing and Business Development, Being Human Clothing said, “We are always looking at being accessible to more and more people in this country for the love and affection the brand is getting. Focusing on franchise model as the medium to expand the reach of the brand has helped us to cover newer geographies in such a short time.”

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