Bata to acquire domestic shoe brand

Footwear maker Bata India has recently announced its interest with regards to acquiring a domestic shoe brand. The company aims at roping in more international licensing partners, giving a desired boo...
Bata to acquire domestic shoe brand

Footwear maker Bata India has recently announced its interest with regards to acquiring a domestic shoe brand. The company aims at roping in more international licensing partners, giving a desired boost to its international portfolio. This is expected to happen especially in the women’s vertical, apart from introducing new formats. Bata India already has licensing and manufacturing partnerships with Hush Puppies, Nike, Lotto and Dr Scholl. The acquisition is set to reduce the Company’s reliance on domestic outsourcing which currently stands at 30 per cent of the total 45 million pairs footwear sold annually.

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