Funko has signed a Japanese toy manufacturer and licensee Bandai as its exclusive distributor for products in Japan.
Bandai will take full control of distribution in Q4, with the goal of bringing gaming, anime, movie and television Pop! vinyl figurines to the mass market in Japan.
Brian Mariotti, CEO of Funko, said, “Japanese pop culture fans will be overjoyed to know that we have exclusively partnered with Bandai to distribute Funko Pop! vinyl figures, soft lines, plush and board games within Japan. Partnering with Bandai is yet another example of the investment we are making in our global distribution and commitment to service our retail partners and consumers across the world.”
Shinjiro Kaji, General Manager of Asia Toy Strategy Department of BANDAI CO., LTD, stated, “We are delighted that we now have a business partnership with Funko. We recognize that Funko Pop! is one of the most popular vinyl figures in the world and they’ve established a strong brand in the market. We look forward to expanding Pop! in our market and in global business together.”
Funko has an extensive portfolio of content providers and licenses within the anime genre. Some of the bestselling properties include Dragonball Z, My Hero Academia and Naruto.