Sport and exercise fans wanting to keep their activity levels high, but their environmental impact low need to look no further than a new collection of environmentally sustainable footwear and apparel launched today by ASICS.
The new Earth Day Pack is the ASICS brand’s most planet-friendly cross-category collection to date, having been created using a circular manufacturing approach that saw around 5 tons of textile waste, the equivalent of 25,000 t-shirts, recycled into new shoes.
The pack includes many popular products from across ASICS running, court, and Sportstyle ranges, including GEL-NIMBUS 23, GLIDERIDE 2, GEL-RESOLUTION 8, and TARTHER BLAST shoes, as well as a wide range of clothing. And all footwear features a specially created sunflower icon symbolising the brand’s commitment to preserving the planet for future generations.
Yasuhito Hirota, President and COO at ASICS, said, “Since our founding in 1949, ASICS’ purpose has been to help people achieve a sound mind in a sound body. But for that, they need sound earth to exercise on. That’s why we’re committed to playing our part in building a circular economy that helps reduce CO2 emissions and keep global warming at less than 1.5℃. It is said that only 1% of the world’s textile waste is upcycled while over 70% of apparel ends up in landfills or incinerators. By continuing to innovate the manufacturing process across all our product categories, we can help build a circular economy and mitigate the impact of climate change.”
The environmental sustainability story behind the new Earth Day Pack is further brought to life in its design, with each piece featuring the sunflower logo as well as an intricate seed graphic representing ASICS’ ongoing commitment to planting the seeds of a brighter future. The two arrows in the centre of the emblem denote the brand’s ambition to help build a circular economy.