Geoffrey Beene, LLC has licensed Arvind Retail Ltd. to manufacture and market its men’s apparel and non apparel products. Under the agreement, Arvind will have the rights to produce and market Geoffrey Beene products for its own retail format, Megamart stores, including franchisee operated Megamart branded stores, as well as wholesale in India. J. Suresh, Managing Director & CEO, Arvind Lifestyle Brands Ltd & Arvind Retail Ltd said, "Geoffrey Beene, with its unique design signature will bring a new dimension to formal dressing in India." The initial term of the license agreement is through 2021, with renewal options that would extend the term through 2031.
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