Arla and Diageo are continuing their successful relationship, brokered by Beanstalk, by releasing their annual festive BAILEYS Cream range with the addition of a new flavor, BAILEYS Extra Thick Salted Caramel Cream, and brand-new packaging. The BAILEYS Cream range has been a huge hit since its first launch in 2016, and the range of creams continues to delight consumers throughout the holiday season with bold, tasty flavors.
Building on their successful five-year relationship, Arla, a dairy with a capacity to produce 1.5 million bottles a day, and Diageo, one of the world’s largest producers of spirits and beers, have released their annual festive BAILEYS Cream range, which includes Baileys Pouring Cream, BAILEYS Extra Thick Cream, and the brand new BAILEYS Extra Thick Salted Caramel Cream.
The new BAILEYS Extra Thick Salted Caramel Cream contains sweetened pasteurised double cream with a salted caramel sauce accompanied by BAILEYS Original Irish Cream Liqueur that brings an indulgent, rich flavor to the already delicious BAILEYS Extra Thick Cream.
The whole range gives BAILEYS fans a new and delectable way to enjoy the Original Irish cream over the festive period, whether it is drizzled on a Christmas pudding, poured over a slice of Yule Log, or, for a really tasty treat, eaten straight from the tub. The range will also debut refreshed packaging featuring a snowy background to bring the festive feeling straight to your fridge.
Louise French, Senior Vice President of Business Development and Operations for Beanstalk, said, “The festive season is the perfect time to treat you and your loved ones, and there is no better way than with a delicious dessert. The BAILEYS Cream range adds that extra indulgence to your puddings to give you the ultimate festive feeling.”
Declan Hassett, Licensing Manager at Diageo, added, “At Christmas, we just love that people are enjoying BAILEYS in such fun and different ways, and the BAILEYS creams from Arla are just so delicious and easy to use, added to any cake or dessert, they just bring that little bit of extra indulgence.”