Archies, India's top greeting card maker has recently tied up with Hallmark Cards to open exclusive stores of the world's largest greeting card brand in India. The licensing agreement implies the opening of exclusive stores to sell Hallmark cards, stationery and gifts. Archies plans to open 20 such stores in New Delhi, NCR region and Mumbai in the very first year. The licensing tie-up is also set to boost Archies' international exposure as its cards will be up for sale across Hallmark stores in Middle East, Canada, Australia and the UK during festive occasions such as Diwali, Rakhi, and Id.
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