The popular children’s books character Mr Tickle is now available on T-shirts, and that’s due to an agreement between Sanrio and Bioworld Merchandising. This deal was facilitated by Dream Theatre. Mr Tickle is the first book in the Mr Men series by Roger Hargreaves, an English author and illustrator of children’s books, and this character’s wiggly arms are ready to tickle people in authority, for humour. In India, merchandise for Mr Men includes apparel for kids and adults, and back-to-school and loungewear are slated for launch, shortly.
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