The controversies pertaining to shareholding issues and a termination notice from the BCCI, the enthusiasm of Kings XI Punjab has not really been able to dampen things at their end. The owners of the franchise are expecting a considerable increase in increasing the revenues from various channels. The franchise is considering increasing its fan base by conducting activities for the Lion's Den, which is the Fan Club. The same would be online through the Kings XI Punjab's website and on ground activities in the catchment areas of Punjab, Haryana, HP and J&K. Taking the licensing and merchandising activities, it’s kept in mind this time around that the business is still at a nascent stage in India, the franchise is expected to create a plan according to the Indian market’s needs. Apart from licensing the team’s kit to Reebok, the franchise has also identified partners for sole merchandising. However, the specialist partner who would be representing them in the licensing space has not yet been revealed. Announcements on the same lines are expected to be the talk of the town in the times to come!
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