Emerging as a major threat to Netflix, Amazon has launched its on-demand video service Amazon Prime Video in India last month. And within a short span of time, it has onboarded all the major brands including portfolio of Warner Brother and Green Gold (Chhota Bheem). Amazon, for its Prime Video service, had also partnered with Dharma Productions, Vishesh Films and T-Series to tap the Bollywood fans in India. Moving further, the service provider has now entered into an exclusive agreement with Xilam Animation to stream its popular animated series Oggy & the Cockroaches’ thus, expanding its reach among the younger audience. With this subscription, Amazon Prime Video will be streaming the very popular animated series ‘Oggy & the Cockroaches’ and also ‘Zig & Sharko’. This will include all the four existing seasons and also the three upcoming seasons of both the series. Other than this, Amazon Prime Video members in India will also get access to Xilam Animation’s shows like ‘Zig & Sharko’, ‘Floopaloo Where Are You’, ‘A Kind of Magic’, ‘If I were An Animal’, ‘Paprika’, and ‘The Daltons’. Nitesh Kripalani, Director and Country Head of Amazon Prime Video India, on announcing the partnership said, “Amazon Prime Video India is delighted to partner with Xilam Animation, creators of the world-famous animated series, ‘Oggy & the Cockroaches’ that continues to entertain kids for nearly 20 years. This is an important milestone in the journey to offering the best kids’ entertainment to our Prime members.” Amazon Prime Video gives its users unlimited access to popular TV shows, movies, and exclusive shows from Amazon Originals including the most pirated show of all time - The Grand Tour. Amazon is also reportedly trying to get online streaming rights for the Indian Premiere League cricket tournament. Not just as a competitor in the same segment, Amazon Prime Video launched with an introductory offer for just Rs 499 per year, relatively cheaper than rival streaming services. Spurring up the competition, Netflix launched in January 2016, has inked partnerships for major Indian content, the biggest one being partnership with Shah Rukh Khan’s Red Chillies Entertainment. Netflix also announced its partnership with stand-up comedian Vir Das for its first Indian Comedy Special series.
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