Alexa Demie and MAC Cosmetics have collaborated for the More Than Meets the Eye collection. The “Euphoria” star will also serve as the face of the collection in a campaign.
Demie said, “My mom used to work at MAC, I think that was her first job, and she would bring me there as a little girl all the time. I remember she had to do a 10-minute crazy editorial makeup look in front of the entire store to get the job, and she used me as her model.”
Alexa Demie x MAC Cosmetics collection consists of an all-new eyeshadow formula called the dazzle shadow extreme and a revamp of the original MAC eyeshadows in 36 different shades. Besides this, the line also features another new product, a fiber eyebrow boosting gel.
“When MAC approached me to be part of their ‘More Than Meets the Eye’ campaign, I was beyond ecstatic. I couldn’t think of a more iconic brand to collaborate with! In the collection, I fell in love with all the colorful eyeshadows, especially the blues, greens and pinks that made it so much fun to create beautiful eye looks,” Demie added.