US teen retail brand Aeropostale has put an end to its exclusivity with Amazon.in. Simultaneously, the brand has signed partnerships with other marketplaces including Flipkart, Jabong and Arvind Group’s omni-channel platform Nnnow.com.
Aeropostale, that entered India in 2015 following a licensing agreement with Arvind Lifestyle, had gone online exclusively on Amazon in April 2016, which the brand said has gotten over now and hence they are available on other platforms.
Commenting on the same, Sumit Dhingra, COO, Aéropostale (India) said, “This was a mutually agreed partnership with Amazon that led Amazon.in to be our exclusive partner for a year. Now the tenure has got over and we are available on platforms including Jabong, Flipkart besides Amazon.”
“As part of our ongoing journey to bring the best of brands to our customers, Amazon Fashion exclusively launched the iconic global performance brand – Under Armour in India. We also recently introduced Marks & Spencer and Mothercare to name a few,” said Arun Sirdeshmukh, head, Amazon Fashion.
On the other hand, Flipkart which said to have renewed its fashion category in January this year said they have launched a slew of premium brands including Calvin Klein, Tommy Hilfiger besides Aeropostale to take forward their fashion portfolio to masses.
Presently, Aeropostale operates 18 stores across India.