Adidas has collaborated with Allbirds to create an environmentally friendly shoe. Both companies say that a shoe will have “the lowest ever carbon footprint”.
The collaboration is aimed at innovating on manufacturing and supply chain processes in addition to exploring renewable material resources.
James Carnes, Vice President, Brand Strategy, Adidas, said, “Our brands don’t want to just participate in the sustainability conversation, we want to continue being catalysts and creators of substantial improvement. The recent progress that our brands have made in the name of sustainable innovation has created the perfect momentum for this partnership to influence industry practices forever.”
The partnership will further create an athletic shoe that meets Adidas performance standards, which are among the most stringent in the industry. The carbon footprint of the show will be analyzed using Allbirds’s lifecycle assessment tool and Adidas’ own carbon footprint tools.
Tim Brown, Co-Founder and Co-Chief Executive Officer, Allbirds, stated, “There is an urgent need to reduce our global carbon number, and this mission is bigger than just Allbirds or Adidas. Whether we realize it or not, this is a race that we are all running together as a planet, and it is one that trumps the day-to-day competition of individual companies.”