adidas has introduced a vibrant color update for the latest iteration of adidas’ record-breaking performance collection designed for speed, the ADIZERO ADIOS PRO 2, ADIZERO BOSTON 10, and ADIZERO PRIME X. The new sonic ink colorway marks an evolution of the adizero franchise, stepping away from the heritage colorway for a new one that embodies and captures the power of running.
Inspired by the earlier collection, the new colorway is designed to connect the mind and body. The collection is set to be worn by some of the world’s fastest athletes over the 5km, 10km, marathon, and half-marathon distances on the road this season.
The new colorway celebrates the resurgence of marathon season, as runners return to elite and grassroots competition this autumn. The shoe is set to be worn by women’s only half-marathon world record holder and recent Olympic marathon gold medalist, Peres Jepchirchir who will all continue to push the boundaries on the road this autumn.
Peres Jepchirchir, following her recent iconic victory wearing ADIZERO ADIOS PRO 2, said, “Winning at the Olympic Games in Tokyo this summer was the culmination of years of hard work. I am so proud of what my team and I have achieved. It was incredibly tough on the day, and the shoes gave me the confidence to push myself in the final stages of the race. I thought it would be tough to improve on the PRO 1 but these shoes are fantastic. They are light and feel really fast and responsive. I am looking forward to seeing what we can achieve together as we head into a busy marathon season and hopefully, we can break some records in the process.”
The adizero collection has been developed using insights and data from some of the world’s fastest athletes combining mechanical, biomechanical, and physiological data to inform existing and upcoming adidas racing shoes.
Utilising the legacy and elite race-day technology, the collection brings the ADIZERO BOSTON 10, and the ADIZERO PRIME X. The collection will be available on adidas' website.