November 8, 2019

adidas and Prada team up for a new sneaker collab

After officially confirming the collaboration yesterday, Prada and adidas have unveiled new details about the project. In a joint statement shared with Highsnobiety, the two brands reveal they are joining forces for a long-term collaboration, with the first joint sneaker dropping this December.The project’s aim...

By Licence India Bureau

After officially confirming the collaboration yesterday, Prada and adidas have unveiled new details about the project. In a joint statement shared with Highsnobiety, the two brands reveal they are joining forces for a long-term collaboration, with the first joint sneaker dropping this December.

The project’s aim is to “investigate the realms of heritage, technology and innovation — and to challenge conventional wisdom through unexpected strategies.” It will draw from both brand’s archives and specifically combine their joint heritage in sport, from Prada’s Luna Rossa sailing gear to adidas’ innovation in sport.

The first release will include two limited-edition styles for men and women, which will be made in Italy by Prada. The brands also promise the release of new Luna Rossa sailing footwear, to be unveiled in 2020.

Prada confirmed the unexpected “Prada for adidas and adidas Originals” sneaker collab yesterday. Posting a teaser shot to Instagram, the luxury fashion house revealed its link-up via a simple shot of two adidas sneaker boxes inside a Prada bag. The image already hinted at a two-piece sneaker collab, one performance pair and one set of adidas Originals.

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