After licenses of Barbie, Hot wheels, Ben -10, Roll no 21 and Adventure Time in the publishing category, Aadarsh Pvt Ltd has now added Swedish TV character Heroes of the City to its portfolio too. A LIMA member, the agency will represent the Swedish character in India and will also provide programs to TV channel and facilitate licensing of merchandising items. The adventure series Heroes of the City is a 3D-animation TV-series about rescue vehicles in a small town where everybody gets to be a hero.Heroes of the City are aimed at children aged 3-7 years, with stories that fascinate youngsters and are filled with warmth, friendship and fun and positive messages.
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