September 24, 2016

Baseline scores Liverpool account in India

Sports marketing firm, Baseline Ventures has been appointed as the licensing agency of one of the prominent league football clubs of Premier League - Liverpool. This alliance will enable Baseline to sell club's merchandise in India, Sri Lanka and Bangladesh.The Premier League is one of the richest and most viewed spo...

By Shipra

Sports marketing firm, Baseline Ventures has been appointed as the licensing agency of one of the prominent league football clubs of Premier League – Liverpool. This alliance will enable Baseline to sell club’s merchandise in India, Sri Lanka and Bangladesh.

The Premier League is one of the richest and most viewed sports event of the world, attracting magicians of the game from across the globe to show their skills and talent while playing for outstanding teams such as Manchester United, Manchester City, Chelsea, Liverpool and last year’s champions, Leicester FC.

This four-year deal with Liverpool will equip the Baseline to sell official Liverpool merchandise such as apparel, footwear, stationery products and mobile phone covers, among other things, in the three countries. The deal was signed on Thursday.

The company has stated that it is targeting revenue of US $4-5 million as licensing revenue by the end of 2017. Speaking about the strategy, Tuhin Mishra, MD & Co-founder, Baseline Ventures said that company will handle both product and promotional licensing for Liverpool across categories. Currently, Liverpool has a fan base of more than 75 million in India. The firm will strive hard to grow LFC’s (Liverpool Football Club) licensing business in India and look forward to a mutually beneficial relationship.

Liverpool currently has ten official supporters’ clubs in India and an LFC International Academy in Pune. Founded in 1892, the club has won 18 League titles so far. Liverpool is currently owned by Fenway Sports, which bought the club for £300 million ($392 million) in October 2010.

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