INDIAN MARKET'S EVOLUTION APROPOS SPORTS IPs

Under this long-term agreement, Agilitas gains exclusive rights to design, manufacture, promote, and distribute the Lotto brand in India, Australia, and soon in South Africa.

The brand's name, "Ehaab," derived from the word 'ehb,' signifying 'spiritual favor,' epitomizes its commitment to bestowing upon the world the unparalleled beauty of Chikankari.

As part of this partnership, Boldfit will introduce an exclusive line of Mumbai Indians-branded merchandise, including cutting-edge fitness tools.

The campaign shines a spotlight on the "My Embrace" collection, an iconic range that pays homage to the timeless muse of the brand - the Zoya woman.