Following the grand debut in 2017, License India has announced second edition of India Licensing Expo, which will take place on August 23-24, 2018 at Bombay Convention & Exhibition Centre, Mumbai. ILE is India's largest and the most influential brand licensing show that has been created with a sole intention of increasing awareness about brand licensing being a lucrative business model amongst Indian retail fraternity along with propagating India as a potential market at global landscape. With active participation from more than 100 global and domestic brands, ILE’18 offersfull spectrum of licensing ecosystem with serious business buyers across categories and territories expected to attend the show over two days. The event would include a conference lead by global thought leaders, exclusive master class for limited 30 delegates culminating into a an awards night celebrating and recognizing the industry. The forum gathers the potential of the emerging Indian licensing industry for knitting the system and creating a platform for exponentiating the growth in the given peripheries. "We have been successful in portraying India Licensing Expo as a dedicated hub for licensing professionals. Licensing Industry in India is definitely on an upward trajectory and through ILE 2018, we intend to bring the global understanding to Indian landscape, further propagating this business model," said Gaurav Marya, Chairman, License India. The show brings together a wide range of intellectual properties comprising character, entertainment, celebrity, corporate, sports, art with an aim to encourage and enable licensing professionals to network and capitalize on opportunities and structure a concrete licensing program for retailers to leverage on. “I attended the inaugural License India Show in August 2017 as an exhibitor as well as a guest speaker. I thoroughly support License India as a well overdue specialist and focused Licensing show for such a dynamic market like India. I firmly believe in the value of annual Licensing shows and attend them all over the World and I will continue to support License India both as a Licensor (Nickelodeon Viacom Consumer Products) and as an attendee in future,” said Dan Frugtniet, Vice President – Licensing & Business Development, Nickelodeon Viacom Consumer Products. "India Licensing Expo was a great venture initiated in 2017. It’s one of the right paths to evolve brand licensing in India. With the participation of LIMA, top brands and the exchanges of knowledge we can see this platform been built to ensure a bigger identity to the licensing universe and brand capitalization. We look forward to a greater show in 2018," said Samir Jain, COO &Exc Director, Green Gold Animation(Chhota Bheem). “India is an important market for WWE with a massive fan base that we believe deserves localized product solutions. We were pleased to participate in India’s first Licensing show backed by LIMA, organized by License India. It was a very well put-together event including the master class, seminars and panel discussions that are key to continue education of global standards & facilitate relevant conversations in the market,” asserted Archana Keskar, Senior Director - Consumer Products Licensing & Retail (India), WWE. Consequently, License India extends the exhibition opportunity to all brands and IP owners to advantage this platform for brand extension and growth possibilities.
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