Labels awards 2021 Virtual, the largest Licensing Conference and Awards in the country that recognises excellence in the industry, powered by License India — the web portal of India’s first licensing media services company — was conducted on February 25, this year. LABELS stands for Licensing across Animation, Brands, Entertainment, Lifestyle and Sports and is all about recognising the achievers in the mentioned fields.
The full list of all the award winners at the fourth edition of Labels, is here. More than 2,000 manufacturer and licensees participated at Labels 2021 Virtual, and there were over 40 award categories and 25 outstanding speakers.
Before we tell you the winners, here are the award categories at Labels 2021 Virtual to recognise and honour the best in the brand licensing industry. Broadly, the awards are under ‘Brand Licensor’, ‘Brand Licensees’, and ‘Special’ categories.
Here is the full list of winners:
At Labels 2021 Virtual, Flipkart was awarded the ‘Licensee of the Year’ under the Licensee of the year category. In the electronics category, the award was bagged by Super Plastronics Private Limited. Toyzone Impex Private Limited was awarded ‘Licensee of the Year’ in the toys and games category, Puma India in footwear category, and Myntra Designs Private Limited in the fashion accessories category.
Mr. Nihal Rajan, Vice President, House of Brands - FK Group accepted the award for Flipkart, Mr Sanjay Mehndiratta; Director for Toyzone Impex Private Limited.
Balenzia won the award for the ‘Best Brand Licensed Fashion Accessories. While Bata India bagged the ‘Retailer of the Year’ award at the Labels 2021 Virtual, Harley Davidson India bagged the award for the ‘Most Popular Youth Brand’. Mr. Pankaj, Mr. Vijay & Mr. Ullas from BATA India and Mr. Imran Qadri, Marketing & PR Head - Asia Emerging Markets & India, Harley-Davidson Motor Company from Harley Davidson India accepted the awards.
‘Most Powerful Brand of the Year’ at Labels 2021 Virtual was Reliance Jio. Sh. Abdhesh Singh; Regional Business Head, Reliance Jio accepted the award for the brand. ‘Most Powerful Brand of the Year - Emerging’ was bagged by boat.
Netflix India was chosen as the ‘Most Engaging Brand on Social Media’.
The award for the ‘Best Production House of the Year’ was bagged by WhiteAppleLLP and the award for the ‘Animation Studio of the Year - Emerging’ was bagged by Digitoonz Media and Entertainment Private Limited. Mr. Vikas Kumar, Founder and CEO, Digitoonz Media Entertainment Pvt ltd received the award for the latter and Ms. G Shruti, Director; White Apple LLP for the former.
The award for the ‘Most Resilient Brand of the Year’ at the Labels 2021 Virtual went to Topps India and the award for the ‘Content Platform of the Year’ went to SonyLiv. Mr Hansal Julka, Brand Manager; Topps India and Ms. Chandan Sawant, Head-PR & outreach, Sony Liv accepted the awards for the brands, respectively.
AltBalaji’s ‘Mentalhood’ won the award for the ‘Best Content IP of the Year’. AltBalaji also won the award for the ‘Brand with Cult-like Following’.
The award for the ‘Emerging Influencer of the Year’ went to Nowmax.In in the infotainment category. Mr. Madala Bharath Kumar; Managing Director; Nowmax.in received the award for the brand.
The award for the ‘Licensor of the Year’ under the character and entertainment category was bagged by Green Gold Animation Private Limited, NBA India under the sports category, Perry Ellis under the lifestyle category, and Marie Claire Paris under the publishing category. The awards were accepted by Ms. Anvita Prasad, AVP Licensing and Merchandising; Green Gold Animation Private Limited for Green Gold Animation Private Limited, Mr. Mark Bezodis; Licensing Managing Director; Perry Ellis for Perry Ellis, and Mr. Roberto Bré, co-founder and CEO; Private Collection & Co for Marie Claire Paris.
Disney India was awarded the ‘Licensor of the Year’ at the Labels 2021 Virtual, and the deal between Bata and Coke in the retail segment bagged the ‘Deal of the Year’ award. The awards were received by Mr. Sanjeet Mehta; Executive Director & Head, Consumer Products; Disney India and Mr. Matteo Lambert; Design & Collection Head; BATA India for their respective brands.
The conference and awards proved to be a great platform for our nominees and winners to meet virtually and once again celebrate the growth and challenges faced by us all in the past year.