February 15, 2016

How Rovio is spreading wings with Angry Birds?

While Red, Chuck, Bomb and the remaining flock are spreading wings to team up to investigate the Bad Piggies and find out their evil plans, Rovio has rolled out a comprehensive licensing program for The Angry Birds Movie set to open in My 2016.So far, more than 300 licensees across the globe have flocked in Rovio...

By Shipra

While Red, Chuck, Bomb and the remaining flock are spreading wings to team up to investigate the Bad Piggies and find out their evil plans, Rovio has rolled out a comprehensive licensing program for The Angry Birds Movie set to open in My 2016.

So far, more than 300 licensees across the globe have flocked in Rovio’s nest to help it tell the Angry Birds story through various product categories.

Based on the immensely popular mobile game that has been downloaded more than 3 billion times since 2009, the movie has helped Rovio churn out plethora of new long-term partnerships and introduce new and evolved products to a new generation of fans.

Toy licensees include the LEGO Group, which is releasing a line of six highly anticipated construction sets in April. Also, Spin Master- a leading global children’s entertainment company and one of the most innovative consumer product companies in the world, has also developed a range of action figures, vehicles and play sets that will see feathers fly in stores this spring.

Other licensees on board include Hasbro for games and leading party goods designer Amscan. Commonwealth Toy & Novelty is producing plush for the United States, while Spin Master is Rovio’s plush partner for the rest of the world.

Moreover, book publishing is something on to-do list for The Angry Birds Movie that has taken flight with HarperCollins who is developing an extensive program of book tie-ins.

IDW are publishing comics set in the movie universe in English globally, while National Geographic is also on board. Roughly 20 language regions altogether are represented in the versatile book program.

“More than 300 licensees globally across all product categories have joined us to help tell the Angry Birds story,” explains Alex Lambeek, Rovio’s Chief Commercial Officer and leader of the company’s consumer product business.

“Together with our partners we can bring the Angry Birds storyworld to life in our fans’ imaginations, in a spirit of play and mischief. That is how we will win together and build a sustainable business around an evergreen brand.”

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