July 28, 2018

Discover India’s Licensing Market at India Licensing confe

India Licensing Conference 2018, the India’s only exclusive networking and knowledge conclave for the licensing industry, opens its doors on 24 August featuring over 30 eminent industry veterans talking about brand licensing as an effective retail strategy, at Bombay Convention and Exhibition Center, Mumbai.India...

By Shipra

India Licensing Conference 2018, the India’s only exclusive networking and knowledge conclave for the licensing industry, opens its doors on 24 August featuring over 30 eminent industry veterans talking about brand licensing as an effective retail strategy, at Bombay Convention and Exhibition Center, Mumbai.

India is the world’s fifth-largest global destination in the retail space, and banking on the burgeoning base of millennial consumers, it is expected to become the world’s third-largest consumer economy, reaching US$ 400 billion in consumption by 2025. The Indian market has witnessed a growing penchant towards brands and branded merchandise over past few years, thus raking $ 1396 million retail sales of licensed merchandise.

With a wide range of international brands, characters and IPs marking foray across diverse categories into India’s licensing business, Indian players are also developing properties, especially in the field of fashion, character and entertainment. However there remains a mammoth potential that is still untapped and just need a platform to be introduced to the licensing and retail fraternity.

License India, the organizer of India Licensing Conference, in cooperation with LIMA, the International Licensing Industry Merchandisers’ Association, have launched the knowledge forum to serve as a bridge between Indian licensing industry and the worldwide market and provide an international knowledge sharing platform for the licensing industry with a focus on magnifying the market potential in Indian economy for licensing business.

“Though brand Licensing is small and coveted industry in India, it’s true potential to extend Brand to the Licensing advantage has still been practiced and realised by the retail fraternity in India. The need of hour is to induce the model to the broader and burgeoning startups, SME and funding sector across industries to the business of branding through licensing,” said Gaurav Marya, Chairman, License India.

The speaker panel consists of some of the biggest names of licensing and merchandising fraternity including the names such as Maura J. Regan (LIMA), Pete Canalichio  (Licensing Brands Inc.), Dan Frugtniet (Nickelodeon Viacom Consumer Products), Sanjeet Mehta (Disney India), Yannick Colaco (NBA India), Samir Jain (Green Gold Animation), Joel Satin (Eastman Kodak), Ulf Vespermann (Celebrities Entertainment), Sandeep Dahiya (BCCL), Archana Keskar (WWE), Simo Hämäläinen (Rovio), Sumit Dhingra (Arvind Fashion Brands), Jiggy George (LIMA India, Dream Theatre, Mojostar), Manav Sethi (ALT Balaji), Vishal Sinha (SK Brands), Dhimant Bakshi (Adlabs Imagica), Manoj Mishra (DQ Entertainment), Smita Maroo (Shemaroo Entertainment Ltd), Permendra Singh (Mattel India), Ajay Hardas Nihalani (Nush), Manish Agarwal (Nazara Technologies Ltd), Sweta Agnihotri (Reliance Big Entertainment) and many more.

Simultaneously with the knowledge forum, License India is organizing a two-day tradeshow (23rd & 24th August) showcasing more than 150 brands, Licensing Masterclass – two day brand licensing certification workshop on 22nd and 23rd August, culminating into India Licensing Awards on 23rd of August.

 

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