Betting on the popular saying that Chacha Chahudhary’s brain runs faster than a computer, Diamond Toons has launched a comic book in collaboration California Walnut Commission.
In the latest edition, Chacha Chaudhary and Sabu are accompanied by Twiggy, the squirrel who makes children understand the nutritional benefits of walnuts and helps them to be like Chachaji. Twiggy is also the official mascot of California Walnut Commission.
The new comic story named Chacha Choudhary and Twiggy talks about how Chacha Chaudhary’s unhealthy eating habits as a kid affected his studies. It portrays how developing a habit of eating walnuts daily made him physically and mentally fit.
On the launch of the comic, Keith Sunderlal, India Representative, California Walnut Commission said, “California Walnut Commission and Diamond Toons have endeavored to craft a unique infotainment comic wherein the readers will learn the benefits of having walnuts in their daily diet. Through the launch, we aim to educate our consumers, right from children to adults about the nutritive properties of California Walnuts in a fun yet appealing way.”
“We are extremely positive that the series will be enjoyed by consumers across age groups,” he added.
NK Verma, Chairman, Diamond Toons added, “We are very pleased that California Walnut Commission has chosen Chacha Chaudhary and Sabu to promote California Walnuts in India.”
Adding further, he said, “We believe our readers, especially from this generation who are quick learners with active minds will connect instantly with the comic and would very well communicate the benefits of California Walnuts. The new series would be available across print and digital medium that can be bought and read on click of a button.”