Recent News

Bandai America looses Power Rangers toys to H...

February 22, 2018 | 6:58 am

Hasbro, the world's largest toy company known for iconic brands, including MY LITTLE PONY, and TRANSFORMERS, has made a big splash announcing that it will become the master toy licensee for Power Rang... Read More

Brand Licensing firm Baseline Ventures raises...

February 21, 2018 | 7:34 am

Gurgaon-based brand licensing and sports marketing firm Baseline Ventures India Pvt. Ltd. has raised $1 million from a Singapore investor.The firm manages a host of athletes, including shuttler PV... Read More

Being Human forays in Tamil Nadu, launch firs...

February 20, 2018 | 1:00 pm

Bollywood actor Salman Khan's Being Human Clothing operating as the retail division of The Mandhana Industries has forayed in Tamil Nadu market by setting up of its first company outlet store in Chenn... Read More

AC MILAN appoints PUMA as official licensing ...

February 12, 2018 | 10:21 am

Italian Series A football club AC MILAN has announced an official long-term partnership with PUMA. Effective 1st July 2018, PUMA will become the official partner of AC MILAN and the global technical ... Read More

ESL invests in gaming company Nazara Technolo...

February 9, 2018 | 11:20 am

ESL (Electronic Sports League), the world’s largest esports company has invested in mobile gaming startup Nazara Technologies Limited for a minority stake in it. The investment will be used to scale... Read More

 
Interviews

Renault rides with Iron Man and Cap...

February 20, 2018 | 7:14 am

Even as movie buffs around the world gear up for yet another blockbuster from Marvel ...

Licensing offers a direct marketing...

February 14, 2018 | 7:53 am

Voylla, the fashion jewelry brand launched their exclusive outlet retailing product...

Raking moolah of licensing for post...

January 22, 2018 | 9:37 am

It was the craze amongst the consumers for Hollywood movie posters that lured Jimmy M...

Monetizing the ‘Kodak moment’ t...

January 2, 2018 | 9:20 am

The Indian TV industry took double hit during 2010 one because of economic slowdown a...