Recent News

Victoria Beckham collaborates with Reebok

November 21, 2017 | 5:30 am

Style icon Victoria Beckham has long expressed a desire to empower women through her designs. Similarly, as a women’s-first sportswear brand, Reebok is also on a mission to champion and inspire wome... Read More

Virat Kohli launches own brand One8 with Puma

November 10, 2017 | 12:38 pm

Indian cricket skipper Virat Kohli has launched his athleisure brand One8 in collaboration with German sports lifestyle brand Puma, which is providing design, product, retail and communication channel... Read More

Gameloft brings Paddington on mobile with app...

October 27, 2017 | 12:04 pm

Mobile game developer Gameloft has joined hands  with Studiocanal and The Copyrights Group to launch a mobile game based on Paddington bear.Titled as ‘Paddington Run’ the app game arrives as ... Read More

Warner Bros. launches Game of Thrones: Conque...

October 24, 2017 | 12:52 pm

Warner Bros. Interactive Entertainment and HBO Licensing have joined hands to launch Game of Thrones: Conquest, a new free-to-play MMO strategy game for iOS and Android devices.Based on the awar... Read More

Play-Doh inks pact with Heinz

October 24, 2017 | 5:47 am

Hasbro's Play-Doh brand has partnered with Heinz for a new daily prize draw promotion that will run until mid-December.Running on Heinz Pasta multipacks, the promotion will include limited edition... Read More

 
Interviews

Absorba bullish about the kids segm...

November 22, 2017 | 11:14 am

For French brand Absorba, this is just the right time for the baby boom in the India,...

Fatak Patak addressing the dearth o...

October 24, 2017 | 9:59 am

An ardent admirer of GI Joe and He Man as a child, Suhas Sundar, CEO of Indo-Japanese...

Common Woman looks to create opport...

October 13, 2017 | 8:52 am

RK Laxman’s cartoon – the Common Man became famous for portraying the daily strug...

Epic Brands: Expediting growth thro...

October 9, 2017 | 11:19 am

Started in 2015, Epic Brands has grown by leaps and bounds in a short span of time, a...