Shemaroo inks licensing deal with on-demand v...

February 23, 2017 | 11:19 am

Shemaroo Entertainment Ltd has inked a content licensing deal with Vuclip’s premium OTT video on demand service, Viu. This deal will offer Shemaroo Entertainment’s catalogue of contemporary full l... Read More

Gap launches new Hot Wheels collection

February 20, 2017 | 12:24 pm

American fashion retailer Gap has joined forces with Mattel’s brand Hot Wheels to unveil a brand new capsule collection.Designed for toddlers and boys, the signature print and iconic track of th... Read More

Smiley teams with Vittel for Smiley branded b...

February 20, 2017 | 11:33 am

Marking its presence in various categories through brand licensing, The Smiley Company has joined hands with Vittel for an on-pack promotion to help promote the water brand's smaller bottles in 2017.... Read More

DHX Media licenses kids’ series to Amaz...

February 15, 2017 | 6:06 am

DHX Media, one of the world’s leading pure-play children’s content companies, has extended more than three-dozen of its kids’ series to India while inking a licensing agreement with Amazon Prime... Read More

Genius Brands signs Mattel’s Fisher-Pri...

February 10, 2017 | 11:22 am

Genius Brands has inked pact with Mattel’s subsidiary Fisher-Price for the company’s all-new original CGI-animated preschool series, Rainbow Rangers.As global master toy partner, Fisher-Price ... Read More

Netflix plots merchandise based on hit TV sho...

February 9, 2017 | 4:16 am

The world’s largest subscription based video service is looking to license the merchandise rights of its hit TV shows for books, comics and toys.Netflix has also asked partners for a share of c... Read More

Delhi based Optiemus bags BlackBerry’s ...

February 8, 2017 | 5:28 am

BlackBerry has announced Delhi-based Optiemus Infracom as its licensee for Blackberry handsets. As per the agreement, Optiemus will gain exclusive rights to manufacture, sell, and provide customer sup... Read More

Celine Dion teams with Bugatti Group for hand...

February 7, 2017 | 10:54 am

Singing sensation Celine Dion has joined hands with The Bugatti Group to introduce her first collection of handbag, luggage and accessory. Crafted by the singer herself, the collection boasts of the m... Read More

Mattel appoints ex-Google President as the ne...

January 27, 2017 | 9:03 am

Mattel has appointed Margaret Georgiadis – the ex-president of Americas at Google as the company’s chief executive officer, with effect from Feb. 8.Georgiadis will succeed Christopher A. Sinc... Read More

Smiley launches footwear with Palladium on 45...

January 25, 2017 | 1:53 pm

Marking its 45th anniversary this year, the Original Smiley brand has forayed into footwear segment with iconic brand, Palladium.The deal will feature Palladium’s most iconic style - the Pampa ... Read More

Page 1 of 3912345...102030...Last »