Smiley to be the face of rebranded M.A.D.E Fo...

March 27, 2017 | 10:05 am

The Smiley Company has announced a promotional partnership with GL Events, one of Europe’s leading exhibition organizers. This new partnership will see France’s major private label food industry s... Read More

PepsiCo ropes in Brand Central for Tropicana

March 27, 2017 | 7:45 am

After developing a successful consumer products program for Pepsi, PepsiCo aims to replicate the success story with its orange and fruit juice brand Tropicana. The beverage major has on-boarded Br... Read More

Swarovski to roll out Karl Lagerfeld licensed...

March 18, 2017 | 5:56 am

Fashion icon Karl Lagerfeld's penchant for jewellery is no secret and taking thsi to next level, he is about to launch his very own fashion jewellery collection. The fashion icon has chosen the Swaro... Read More

Rupa Group inks pact with Fruit of the Loom I...

March 17, 2017 | 5:17 am

Oban Fashions - the wholly-owned subsidiary of Rupa and Company Limited, has inked license pact with American company Fruit of the Loom, - a wholly-owned subsidiary of Berkshire Hathaway Company.... Read More

Jack Daniel’s rolls out Indian Chieftai...

March 15, 2017 | 11:47 am

The whiskey giant Jack Daniels has announced a partnership with American motorcycles brand Indian Motorcycle to produce Jack Daniel's Indian Chieftain motorcycle.The new custom-inspired Cheftain m... Read More

Carhartt launches Eminem-inspired apparel

March 15, 2017 | 9:27 am

American rapper Eminem has inked agreement with US workwear brand Carhartt, which will see the launch of exclusive E13-branded products.The collaboration was developed to help raise funds for the ... Read More

Smiley announce cross category promotion with...

March 9, 2017 | 11:03 am

Smiley has inked deal with leading French supermarket and hypermarket chain Auchan, marking the brand's 20th a part of the agreement, Auchan has created a special catalogue of Smil... Read More

Swarovski to unveil Beauty & the Beast je...

March 7, 2017 | 5:14 am

Betting big on the fervour of Disney's upcoming movie Beauty and the Beast (in cinemas March 17), Swarovski has unveiled a range of licensed jewelry line inspired by the movie.Created by Atelier Sw... Read More

Shemaroo inks licensing deal with on-demand v...

February 23, 2017 | 11:19 am

Shemaroo Entertainment Ltd has inked a content licensing deal with Vuclip’s premium OTT video on demand service, Viu. This deal will offer Shemaroo Entertainment’s catalogue of contemporary full l... Read More

Future Group brings UK’s Laura Ashley t...

February 22, 2017 | 9:12 am

Kishore Biyani led Future group has inked licensing agreement with UK clothing and homeware retailer Laura Ashley to make and sell merchandise as well as wholesale distribution in India.Laura Ashl... Read More

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