LICENSING INTERNATIONAL EXPO 2011

Licensing

June 14-16, 2011, Mandalay Bay Convention Center, Las Vegas

Licensing International Expo focuses on bringing together retailers, manufacturers, brand owners and marketers who are on a look out for finding new properties and brands, keeping in tone with the latest trends in the industry, aiming at initiating potential licensing deals. Licensing International Expo 2010 drew in a huge number of 18,000 qualified attendees, including 130 new retail companies.

Hosting attendees from over 98 countries, Licensing International Expo 2011 promises to be the largest gathering of licensing professionals anywhere, at any time. Whether you are looking to spot trends, build strategic partnerships, secure promotional tie-ins or take your property worldwide - this is the unique platform where it all happens! The show’s attendees mainly include licensees, manufacturers, retailers, brand and property owners, advertising and marketing agencies, licensing agents, promotional strategists, licensors, wholesalers, distributors etc. Among the numerous exhibitors, there are players like Activision, BBC Worldwide, Bradford Licensing, LLC, Cartoon Network Enterprises, Chapman Entertainment, Collective Licensing International, Collective Licensing International, Disney Consumer Products, Dreamworks Animation, Elvis Presley Enterprises and Felix the Cat among many others.

The brand new features for the 2011 show include Gaming Demo Stage, Brand Showcase; special pavilions including Fashion Pavilion, Gaming/Interactive Pavilion, Art and Design Pavilion. The Gaming Demo Stage will feature demos and presentations of the hottest games and will be surrounded by plasma screens showing trailers and the hottest games. The Brand Showcase is designed to highlight the most creative brand extensions, while taking a walk through and witnessing some of the most unique and exciting licensing deals.

The special pavilions aim to offer a great deal as well. The Fashion Pavilion is dedicated to the fashion and apparel industry. One can cash in on the trends that will give you greater promotional and marketing value and exclusivity. The Expo also offers you a sneak peek at the games that are in development at the moment. You can get a behind-the-scenes look at the big ideas that are coming down the pipeline in the larger-than-life Interactive Zone on the show floor. The Art & Design Pavilion is set to showcase cutting-edge art and design in a convenient and affordable booth package perfectly suited for artists, illustrators, graphic designers & photographers. Ample wall space gives you several presentation options, from full-panel displays to gallery-style exhibits. One can capture the attention of consumer product manufacturers, agents and other licensing executives in search of original work.

This time, we bring you the Expo details as expected to roll out in June 2011. Watch out for the post event review as well!