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Brand Licensing Central & Eastern Europe
Advanstar Communications, a leading worldwide media company and global leaders of licensing events like Licensing International Expo and Brand Licensing Europe, has launched Brand Licensing Central & Eastern Europe (Brand Licensing C&EE) in 2010. The much awaited event...
Entertainment Licensing
Licensed to Entertain
Licensing has opened a source of secondary revenue generation for the entertainment industry and given consumer product manufacturers a reason to smile
Till date, the whole mechanism of licensing is playing a multifaceted role in facilitating business development. It has enabled foreign brands to enter India and proven to be a remarkable device for brand promotion. Suranjana Basu takes a quick peek into its multiple roles.
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What’s New
February 04, 2012
Disney announces ...
At its recently held bi-annual partners meeting, Disney Consumer ...
February 04, 2012
Raft of licensing ...
The Jim Henson Company has recently signed many licensing deals ...
February 03, 2012
Poppy Cat on way ...
The series, based on the international best-selling books by ...
February 03, 2012
Peppa grabs top slot ...
As per the figures released by NPD, based on the total sales of ...
February 02, 2012
India time for league ...
For the first time ever, Indian football is getting its own ...
February 02, 2012
Action at Mattel
Mattel has recently concluded its Hit acquisition from ...
February 01, 2012
Deals renewed for ...
CopCorp Licensing has recently appointed two new sub-agents for the ...
February 01, 2012
eFX bags rights for ...
eFX, Prop replica and collectable specialist, is set to unveil a new ...
January 31, 2012
China to get famous ...
Walt Disney Co is set to open its first store in China in ...