Balenzia breaking through the clutter with brand l...

April 12, 2018 | 6:18 am

Talk about socks as a category, and there exist only a couple of brands in organized space. It was the wish to avoid cultter, that inspired Balenzia – one of the premium socks’ brand, to take adap... Read More

Marie Claire exploring opportunities in India thro...

April 4, 2018 | 10:39 am

It was not long ago that French magazine ‘Marie Claire’ forayed in India through brand licensing. So far, the brand has launched across three categories and is betting big on the affordable fashio... Read More

WWE expanding possibilities beyond Sports merchand...

March 31, 2018 | 4:45 am

Given the growing popularity of sports and sports leagues beyond cricket, more sporting brands are getting well-deserved support and exposure, narrates Archana Keskar, Senior Director Consumer Product... Read More

Move up the value chain through licensing

March 23, 2018 | 6:09 am

Started off in 1992, and having worked with some of the big names of eyewear industry, Optiline has recently inked pact with French women’s magazine Marie Claire. Reckoning the mettle of brand licen... Read More

Creating a home-grown sportswear label

March 22, 2018 | 4:55 am

Growing at a prolific rate, sportswear industry has seen a sudden surge in number of brands foraying into this space. However, given the lack of integrated end-to-end manufacturing process, India has ... Read More

Penetrating deeper into Indian retail through lice...

March 19, 2018 | 1:39 pm

Established in 1989 in East End of London, Carlton is renowned for manufacturing ladies fashion shoes. Since then the brand has evolved into a complete British lifestyle brand, adding accessories such... Read More

Bridging the gap in active wear through PROWL

March 12, 2018 | 12:03 pm

Joining the list of celebrities like Hrithik Roshan and Virat Kohli, Bollywood actor Tiger Shroff has unveiled his first active lifestyle brand, PROWL, jointly with Mojostar. In a candid conversation ... Read More

Renault rides with Iron Man and Captain America

February 20, 2018 | 7:14 am

Even as movie buffs around the world gear up for yet another blockbuster from Marvel Studios – Avengers: Infinity Wars – brands have started monetizing on the franchise. Of late, French multinatio... Read More

Licensing offers a direct marketing medium to bran...

February 14, 2018 | 7:53 am

Voylla, the fashion jewelry brand launched their exclusive outlet retailing products under Dare by Voylla - the brand for men’s jewelry & accessories. in an interaction with License India,... Read More

Monetizing the ‘Kodak moment’ through licensin...

February 2, 2018 | 9:20 am

The Indian TV industry took double hit during 2010 one because of economic slowdown and other being the transition from SRT to LED TVs. While many of the brands shut their operations, SPPL – the com... Read More

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