Multiplying the brand growth through licensing

December 27, 2016 | 5:22 am

Betting on the potential of brand licensing industry, the home appliances manufacturer Usha Shriram has chalked out its expansion strategy. In a candid conversation with License India, Anupam Bhar... Read More

This is how Shemaroo aims to tapping the movie buf...

December 14, 2016 | 12:10 pm

Given the fact that Indian consumer consumes much more local cinema than the Hollywood content, the lack of merchandise based on local content has been puzzling the Indian licensing industry since Nea... Read More

Shopkeeper #HaanjiBehenji aims expansion through l...

December 12, 2016 | 12:29 pm

Brainchild of actor and stand-up comedian Gaurav Gera, YouTube and Instagram character Shopkeeper #Haanji Bhenji has been taking up the internet by storm. The character has close to 46,846 subscribers... Read More

What made Biotique foray in brand licensing?

December 5, 2016 | 12:38 pm

Foraying into new product categories, herbal and organic beauty products maker Biotique has announced partnership with Disney India to bring the entertainment major’s characters into the Baby and Ki... Read More

Making biz of Licensing plus T-shirts market

December 5, 2016 | 12:35 pm

While people are shelling out bucks for formal wear, t-shirt market has wooed a lot many retailers to operate in this space only, and Red Wolf is one of them, which deals in pop culture inspired t-shi... Read More

How Portronics has expanded its reach through bran...

November 29, 2016 | 12:44 pm

The Indian mobile accessories market is set to explode owing to the exponential smartphone sales growth. While the global mobile phone accessories market is expected to reach $107.3 billion by 2022, a... Read More

Why licensing is the success formula in gaming biz...

November 25, 2016 | 12:11 pm

What started with our childhood favourite Mario has come of ages. PSP, PS2, X-box…you name it and they (developers) have created gaming series for all the gadgets which cater to audiences across age... Read More

Baahubali to alter the Indian licensing industry

November 22, 2016 | 12:06 pm

While there is so much anticipation about the sequel of Baahubali and the nation is curious about ‘Why did Kattappa kill Baahubali’, Arka Mediaworks – the production house behind this epic histo... Read More

CN aiming double digit growth in India through lic...

November 9, 2016 | 12:35 pm

India's licensing and merchandising arm Cartoon Network is aiming for a double digit growth this year as it partners with some of the biggest brands including Perfetti, Myntra, Unilever, Mondelez and ... Read More

This is why Myntra is an ideal licensee for brands...

November 4, 2016 | 11:39 am

No questions that eCommerce has been the growth driver in fashion segment that has been dealing with the issues of distribution despite aspirational consumers. Especially in the case of licensing merc... Read More

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