Superhero Toy Store: Tapping the needs of ‘man c...

March 24, 2017 | 10:06 am

The penchant among youth for superheroes is not a secret, but given the cold air around toys for teenagers, there is a serious dearth of the right kind of merchandise in this segment.And this is w... Read More

Licensing becomes essential in kidswear segment: V...

March 9, 2017 | 10:10 am

Margins have been bothering the retailers since long. In a bid to stay on priority list of consumers, off late the retailers have tweaked their business model by swiftly hopping on to the brand licens... Read More

How brand licensing helped Goalsquad enter offline...

February 27, 2017 | 5:05 am

What began with the challenge of buying genuine football club merchandise, paved the way for a portal dedicated to the hassle-free purchase of football club merchandise. And now the portal – Goalsqu... Read More

Licensing was the ‘logical’ step for O...

February 14, 2017 | 10:37 am

Reckoning on the success of the Oggy and the Cockroaches TV show I India, its parent company Xilam has licensed out the character in consumer product segment.In a conversation with License India,... Read More

This is how Bombay Merch is driving long term gain...

February 10, 2017 | 11:59 am

BombayMerch – the distributor of toys and accessories was started as a hobby project. Over the years, the brand has grown to a level where it is directly distributing product lines to the likes of H... Read More

Ishanya positioning Ashley around American lifesty...

January 31, 2017 | 11:20 am

American brand Ashley, considered to be among the biggest furniture brands globally, is planning to open 100 stores in India over the next few years. The company, which made a debut in India last mont... Read More

Multiplying the brand growth through licensing

December 27, 2016 | 5:22 am

Betting on the potential of brand licensing industry, the home appliances manufacturer Usha Shriram has chalked out its expansion strategy. In a candid conversation with License India, Anupam Bhar... Read More

This is how Shemaroo aims to tapping the movie buf...

December 14, 2016 | 12:10 pm

Given the fact that Indian consumer consumes much more local cinema than the Hollywood content, the lack of merchandise based on local content has been puzzling the Indian licensing industry since Nea... Read More

Shopkeeper #HaanjiBehenji aims expansion through l...

December 12, 2016 | 12:29 pm

Brainchild of actor and stand-up comedian Gaurav Gera, YouTube and Instagram character Shopkeeper #Haanji Bhenji has been taking up the internet by storm. The character has close to 46,846 subscribers... Read More

What made Biotique foray in brand licensing?

December 5, 2016 | 12:38 pm

Foraying into new product categories, herbal and organic beauty products maker Biotique has announced partnership with Disney India to bring the entertainment major’s characters into the Baby and Ki... Read More

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