INDIA LICENSING EXPO 2018, is the second edition of country's first and largest brand licensing platform that collates opportunities, knowledge and recognitions under one roof.
Organized by License India, the brand licensing centric media division of Franchise India Group, the show offers a unique proposition for the budding licensing fraternity to apprise themselves on the concept of licensing as business module, and explore exhibited licensing opportunities in multiple product categories. The show gathers the potential of the industry to network and connect, to further explore possibilities to grow bigger and faster in the given peripheries.
ILE'18 puts forth two knowledge forums in two days to gain a complete know-how on brand licensing. Both the forums would extend model clarity for licensees and licensors across various domains with world's leading subject experts echoing best practices for efficient licensing deliverables in Indian scenario.
This session would talk about a quick synopsis of brand licensing as a retail strategy from per say of Indian retail ecosystem and changing trends while briefing about future of Indian retail with brand licensing. Read More
While India has realized the potential of brand licensing merely a decade and half ago, global fraternity has been using this strategy for many years to expand their portfolio. This session would focus on the best practices of brand licensing and merchandising at global landscape.Read More
In the process of licensing, brands are of paramount importance, which is then converted into IPs by way of licensing. This session would brief about the process of creating and nurturing a brand so as to convert it into an intellectual property in later satges.Read More
Licensing agents and consultants can play a integral role in the devising an effective licensing program, for they act as a bridge between the licensee and licensor. This session would divulge details about why should one appoint licensing agents. Also the session would talk about how agents can simplify the process of brand licensing.Read More
This session intends to provide an overview of how to manage an overnight sensation. We will touch upon how to successfully manage licensees, discuss creative and product development strategies as well as the challenges that arise from managing such an in-demand property.Read More
If a brand is like a person, then licensing your brand is like offering someone else the opportunity to impersonate you, acting on your behalf in the hope that the people they meet will believe it's you. One ought to be crystal clear about what the brand represents, how consumers view it and the brand equity before hopping on the licensing bandwagon. Read More
This session would cover the tips that everyone in the licensing business need to keep in mind as they approach a potential deal and, more importantly, a relationship.Read More
The licensing of IPs is a multimillion-dollar business spanning across countries. Before engage in a license agreement, it is a good idea to review the accounting issues of such agreement. This sesiion would delve into details of the accounting issues in L&M business.Read More
This session would emphasis on royalty and minimum guarantee that are two key fundamentals in licensing, something around which licensing contracts are based. .Read More
This session would focus upon Intellectual Property Rights and their importance, structuring of IP skills in legal departments, challenging clauses for agreement sign offs in India and handling infringement in India.Read More
ILE'18 is the only B2B licensing show in the country, with serious licensees walking in, to shop for brands to diversify their product/ brand portfolio, and of course, the only platform for licensors, to establish their licensing opportunity as a business proposition for the Indian business world. Read More
India is a dynamic territory where population is the key i.e. 1.3 billion is a huge opportunity for any brand to do business. Even if we take 10 per cent of this figure as active base with high to medium disposable income, that's still a huge potential market. It's absolutely dynamic, exciting, fast developing and GDP growth percentage is something that we in UK are jealous. India is clearly a big opportunity for any company and the key is how do you crack it as there is a lot of cultural and social variation. We are trying the same and that's why we are here supporting ILE 2017
We started 7 years ago from nothing. Today, we have 600global partners beyond 28 premium brands generating $ 5.5 billion across the world and 30 million comes from India. I think of Indian market as full of opportunities. If you are willing to work and understand how fragmented this market is; you get in there and you will find person after person - the right partners, entrepreneurs who allow you to grow your business. We are super excited about it, the show has been eye opening.
India is an important market for WWE with a massive fan base that we believe deserves localized product solutions. Earlier this year, we launched WWE's first local e-commerce experience in the country - WEShop.in. To ensure we continue expanding on the branded merchandise presence, it is important that we work with appropriate licensees, manufacturers, distributors & retailers and the global licensing body, LIMA (Licensing Industry Merchandiser's Association) has always been the best platform to bring the industry together...
Polaroid is a great example of what licensing can do for brands. Celebrating its 80th anniversary this year, the brand has close to 97 licensees across the world in various categories. We have almost 100 per cent brand awareness. We are generating close to a billion dollars in licensed product sales on annual basis. Jason traveled from US to attend ILE and was one of the veteran speakers in the forum.
India Licensing Expo was a great effort put together by a really good team. It had a really high quality of exhibitors mixing international players with local assets, and it was complemented by really good program that ranged from workshops to debates with a series of market knowledgeable intervenient. It was a pleasure to participate.
Thanks for all the arrangement. As usual, a very valiant attempt by License India family in a space that is at still a nascent stage. Appreciate every one of you for the role you played in show-casing JCB in the licensing world. Let's look forward on how we could associate in future expo.
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