Guinness World Records

GUINNESS WORLD RECORDS is the universally recognized authority on record-breaking achievements, containing a collection of world records, both human achievements and the extremes of the natural world. The book itself held a world record, as the best-selling copyrighted series of all-time. Over 100 million copies have sold since the first edition was published in August, 1955. Nearly 4 million copies are sold every year in more than 100 countries in 25 languages. As a brand, GWR is not just universally recognizable, but also a household word, and a symbol of brand excellence. With unprompted brand recognition at 99.8% in English-speaking countries, GWR is truly embedded in popular culture and consciousness