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Events
Brand Licensing Central & Eastern Europe
Advanstar Communications, a leading worldwide media company and global leaders of licensing events like Licensing International Expo and Brand Licensing Europe, has launched Brand Licensing Central & Eastern Europe (Brand Licensing C&EE) in 2010. The much awaited event...
Branding Articles
Branding Articles
Major changes at Kids Animation India Pvt Ltd
Though there has been no major intimation or news ...
February 1st 2012
Stretching a Brand
Understanding the logic behind brand extensions ...
October 21st 2011
ADDING TO BRAND VALUE
Taking stock of licensing, a simple business tool which involves complex co-ventures...
April 6th 2011