How Chhota Bheem has scaled upon brand licensing?

January 11, 2017 | 5:03 am

When industry gets giddy about Green Gold Animation's strong sales and growth in recent years, Chhota Bheem franchise deserves most of the credit.One 8-year-old star, Chhota Bheem has made the bra... Read More

Is Indian Cinema waking up to the power of brand l...

December 5, 2016 | 12:05 pm

Brand licensing in India began roughly around 10 years ago with establishment of organized retail sector as an aftermath to the economic reform of 1991. Started primarily with character licensing, the... Read More

California Walnuts’ Twiggy joins forces with...

December 1, 2016 | 12:33 pm

Betting on the popular saying that Chacha Chahudhary’s brain runs faster than a computer, Diamond Toons has launched a comic book in collaboration California Walnut Commission.In the latest edi... Read More

How small manufacturers can benefit from brand lic...

November 29, 2016 | 11:35 am

India has emerged as one of the prime retail markets all across the globe and not just brands, but also entertainment properties are foraying into Indian landscape. This in turn is creating a scenario... Read More

How are Brands Monetising on Licensing?

November 25, 2016 | 12:07 pm

For a brand that has clocked in almost three decades in the industry, to keep up with the trends, brand licensing has been one of the most exciting in terms of consumer receptiveness and brand recall.... Read More

Why 2016 is a Leap Year for brand & character ...

November 23, 2016 | 12:36 pm

Brand and Character Licensing Business is built on one very strong foundation – The Community of Fans. With the dynamic nature of technology and the massive influence of the internet in our lives, c... Read More

Why licensing is ideal practice for manufacturer?

November 22, 2016 | 7:55 am

Toy manufacturers are facing a catch-22 situation due to entry of global market in market and the consistent pressure tending them to reduce price. However, licensing is a brilliant way-out for toy ma... Read More

This is what will work in licensing industry

November 21, 2016 | 10:22 am

WGSN, the global trend authority for fashion and the creative industries with more than 6,000 clients across the world has dived further into the South Asia with increased local content, credits to t... Read More

India gets new female superhero ‘Mighty Girl...

November 14, 2016 | 12:41 pm

Comic book legend Stan Lee's POW! Entertainment and Graphic India, a character entertainment company, have come out with Mighty Girl, a new female superhero for India.The new "Chakra The Invincibl... Read More

The big business of licensing in mobile accessorie...

November 14, 2016 | 12:31 pm

Apparently a new mobile phone is like a new car in many ways – a prized possession, a thing to flaunt and incomplete without accessories. Amidst the rising popularity of smartphones, it is the mobil... Read More

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