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Brand Licensing Central & Eastern Europe

Advanstar Communications, a leading worldwide media company and global leaders of licensing events like Licensing International Expo and Brand Licensing Europe, has launched Brand Licensing Central & Eastern Europe (Brand Licensing C&EE) in 2010. The much awaited event...

Consulting

Consulting

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License India Advisory designs, develops and manages complete licensing program as the licensing agent. This includes understanding the USP of the licensable property, legal support, identification of appropriate licensing segments & relevant licensees, marketing of the licensable property to attract relevant licensees, financial negotiations with the licensees, royalty fee collection and conducting audits.  

Following the 6-step detailed procedure, License India produces quality results for brand owners including corporate brands, celebrities, fashion designers, sportspersons, characters, film production houses and entertainment channels.  

Brand Design

Brand Design

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License India assists companies in logo design, brand design, designing of marketing material, websites, etc. which would assist in creating the identity of the brand as well as develop the licensing program.

We create designs for the licensor which would add the visual element to the licensable property and extend the property’s values. We offer complete brand identity through logo and brand mark design as well as product design solution which includes designing of the product and related packaging keeping the brand, region and objective in mind. Based on sound research and strategic principles we create compelling marketing materials as part of a well-planned, brand-centric communication program. These include brochures, leaflets, advertisements, folders, invites, tent cards etc. We design websites, corporate films and even dedicated characters around the brand.

Business Matching

Business Matching

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A simple service offered by License India for brand owners, licensing agents as well as manufacturers, trying to locate ideal licensing partners. Given the exhaustive database and strong networks of License India in the licensing industry along with global connections, our business matching ensures credible results.

We understand you requirement, conduct a tailor-made search, screen & evaluate portfolio of relevant companies, introduce your licensing objective, shortlist ideal partners and discuss possible licensing partnership. We introduce the partner to you for taking the discussions forward.

Retail Management

Retail Management

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Given the growing organized retail in India, there is a unique mix of traditional and modern retail which is available for to a brand. Hence, a sophisticated approach with experienced professionals who have a deep understanding of the Indian retail industry would assist a brand in leveraging it’s entire proposition as well as make the most of the licensing program. Our company has the most experience and comprehensive retail expertise and for the past ten years has been instrumental in the changing face of the Indian retail industry.

International Licensing

International Licensing

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License India represents brands from various industry verticals as well as acts as sub-agent for some of the leading international licensing agents. For international brands, License India assists in marketing of their brand in India, modeling of the licensing program to suit the Indian licensing industry, as well as in selection and deal closures with licensees on their behalf. We also represent international licensing agents and acquire potential licensees on their behalf.

We can organize a dedicated or shared resource who would work on your behalf and represent your brand, conduct feasibility study, implement marketing strategies, screen potential licensees and market the licensing program to them.

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